This assignment was to promote a particular corporation that was assigned to me. The client is a large national company. I was assigned Celestial Seasonings.

Celestial Seasonings is a global tea brand well known for its Sleepytime tea.

The challenge of this assignment was to develop a strategy for reaching and influencing my targeted audience.

Photos: Leah Lambert

Programs used: Photoshop, Illustrator, After Effects

My Audience
Morning commuter

Amy is always up & go in the mornings. She doesn’t like the taste of coffee but loves hot tea in the morning. She’s able to find a tea high in caffeine which will get her through the day. The only problem is she rarely has the time in the morning to add all her special add-ins like when she does at night. She loves her tea with some honey & lemon maybe even some lavender. It takes time in the morning to grab and measure everything to make sure her tea tastes exactly the way she wants it to.

Collaboration with

I decided that the collaboration with Melville would be the right direction to go because they produce honey spoons. Honey spoons are the perfect solution for morning commuters that don't have time to add different ingredients to their morning tea. They just grab a spoon and go!

Deliverables

Instagram ad series

Bus ad

Billboard

Website

Video ad